CHALLENGING INDUSTRY NORMS
Diversity campaign: Vol 1 "Canvas"
(photographed by: Ellen Yang)
Our Vision:
We envision a world where every individual, irrespective of their background, is celebrated for their God-given identity and unique features. True Faces seeks to revolutionize the fashion and entertainment industry by promoting diversity, breaking away from traditional beauty norms, and fostering a space that recognizes the inherent worth of each person.
Our Mission:
True Faces actively works towards challenging stereotypes and providing a platform for diverse individuals to embrace their God-given identity. Through collaborations with influential platforms and initiatives promoting safer digital spaces, mental health support services, diversity in advertising, and more, we aim to address the root causes of harmful beauty standards.
TRUE FACES
Diversity campaign: Vol 2 "Roots"
(photographed by: Natalie Kelley)
Nini's Inspirational Journey:
NAM Founder Nini Amerlise holds this project close to her heart, having successfully overcome multiple layers of mental health struggles with guidance, mentorship, and embracing the transformative power of Jesus Christ. Her journey has led her to become a beacon of hope and inspiration, dedicated to uplifting others. Now, as a prominent figure in the fashion industry, she is passionate about giving back and inspiring a new generation of leaders.
The Impact of Harmful Beauty Standards:
Statistics, based on general knowledge and common data points related to body image and appearance-based discrimination, show that harmful beauty ideals have far-reaching consequences. According to CNBC.com, appearance-based discrimination cost Americans over $300 billion in 2019. These challenges can contribute to mental health issues, with approximately 50% of preadolescent girls and 30% of boys disliking their bodies, and 60% of adult women and 40% of adult men experiencing negative body image.
Join the Revolution:
We invite you to join us on this transformative journey. True Faces is not just a campaign; it's a movement to empower, inspire, and create a paradigm shift in the perception of beauty. Together, let's celebrate the true essence of diversity, recognizing that our uniqueness is a reflection of our God-given identity, and prove that beauty knows no boundaries.
Company Partners:
True Faces is proud to collaborate with influential partners, including African Fashion Week Toronto, GT Network, Vogue Italia, Travel Africa Network, Immigrant Magazine, and others who share our commitment to diversity.
Sources:
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CNBC.com
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National Eating Disorders Association (NEDA)
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Academic studies and health-related publications